"Data literacy is clearly not a one-size-fits-all set of knowledge and skills. Yet it is impractical to define, develop, and measure literacy uniquely for each job role. For purposes of data literacy program planning and management, it works to address data literacy for two distinct groups. I'll refer to the groups as data analysts and data strategists." Also describes a 'data literacy program', "a complex endeavor involving many activities to develop people and build knowledge, and several more activities to create a culture of data literacy."