Data Literacy ~ Data Storytelling

Data Storytelling

A combination of data visualization, narrative (the plotline) and context (the surrounding situation/scenario). (Gartner, 2019, Toolkit).

The knowledge and skills required to describe key points of interest in statistical information (i.e., data that has been analyzed). This includes identifying the desired outcome of the presentation; identifying the audience's needs and level of familiarity with the subject; establishing the context; and selecting effective visualizations." (Statistics Canada, 2020).

Relevant Links

These links are typically articles defining data literacy that include this theme in their definition.


, Canada.ca, 2021;, Statistics Canada, Canada.ca, 2020;, Open Data Institute, 2020;, Gartner, 2019;, Apolitical, 2021;, Chantel Ridsdale, et.al., Dalhousie University, 2015;, Nora Mulvaney, Audrey Wubbenhorst, Amtoj Kaur, Ryerson University, 2022;, Dave Wells, Eckerson Group, 2022;

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